ABHIBUS - CPA Active

App Name: AbhiBus
App preview link:
Playstore- https://play.google.com/store/apps/details?id=com.app.abhibus&hl=en_IN

MMP: Adjust
Geo: Pan India
Targeting: Gender: Male & Female
Age group: 18 to 45
Attribution windows:
Install to Booking: 7 days
User journey events: Bus search, Booking confirmation
User journey Event definitions: Bus search (Users initially search for the bus), Booking confirmation (Triggers on successful bus ticket booking)
Optimisation event name: Booking Confirmation
Event Name on Adjust: Booking Confirmation
Gross Payout: INR 80

A new user is defined as someone who books on the AbhiBus app for the first time with their mobile number.


Event Name

Token ID

Bus Home

6ap2p1

Bus Search

8zitsi

Booking Confirmation

cukuuk





Note : Validations for the campaign will be based on the numbers that are deemed valid as per the Mfilterit report and the CRM.

There is no click cap but the client suggested keeping it at 0.5 or above; we will have to calculate it ourselves once the report comes.


Please note,
Mfilterit fraud % must be under 20% at all times.
We will be strictly monitoring the fraud using Mfilter reports, and if a high fraud is seen, we will be taking calls to optimize the campaign to reduce the fraud.